Project

Fond

Deliverables

Branding, Packaging, Art Direction

In a category crowded with brands selling functionality, stands apart. The founders have a unique approach to broth: in addition to being good for you, it should actually taste good. With inventive recipes akin to mixology, Fond combines the nourishing, healing power of bone broth with flavor that delights the palate. The best in local, sustainable meat and produce are crafted into tonics that are markedly unconventional and remarkably delicious.
Investing time, effort and care creates spirited flavors that are not only healthy, but unique and exciting.From quality to creativity to sustainability, Fond’s ingredients speak for themselves. In crafting the brand we let them do just that. Custom illustrations of ingredients and simple iconography frame a clear view into the rich, vibrant broth, letting the liquid tell the story. The result is brand packaging and messaging that reflects the natural goodness and bright, fresh flavor of Fond’s tonics.

AGENCY: Helms Workshop