Project

La pulga

Deliverables

Branding, Packaging, Art Direction

Our brand identity, packaging and photography work for the La Pulga brand lays the groundwork for this exciting future and roots it in “The Spirit We Share” by honoring the enduring bonds between Fort Worth and Mexico. Our packaging suite and web design for La Pulga are inspired by the Mexican folk art style of alebrije—an artistic technique fitting for assigning a beautifully stamped “spirit animal” to every varietal. Plus, each bottle is adorned with unique production details like toothy label stock, a wood and cork closure, and a dignified metal medallion.

So next time you’re grabbing a high-end tequila, grab a bottle of La Pulga to celebrate the true shared spirit. Pay a visit to one of America’s oldest markets. And consider a traditional saying true of both the market and the distillery: “La tierra es de quien la trabaja”—the land belongs to he or she who works it.

AGENCY: Helms Workshop‍